These lures are not just the new best lure on the block; they are also made from recycled plastic from the ocean.

They are not here to make fishing lures. They’re here to tackle one of the most pressing issues of our generation. How? It is achieved by closing the plastic pollution at the source and recovering the plastic accumulated in our oceans. And this is precisely what they’re doing. They are a purpose-driven business on a mission to end the ocean plastic pollution crisis.

Now, you can be a part of it. By supporting their mission, YOU can make a difference.

You can check out some of their amazing line of hard and soft lures as well as tackle bags here and get 10% off your order by using our discount code YOURFISHGUIDE at checkout.

They Recover Nets From The Sea Bottom

Ghost nets are either recovered directly from the ocean bottom by our partners or handed over to us for recycling by nearby fishermen.

Recovered Nets Are Washed And Segregated

Recovered ghost nets are transported ashore and washed from debris and non-plastic particles. Later, they are segregated by material type and usability.

Waste Is Transformed Into Plastic Pellets

After thorough washing, the plastic is melted and recycled to form plastic pellets, a raw material for producing fishing lures.

Pellets Are Molded Into The Fishing Lures

The next step is creating a blank lure model from obtained plastic pellets, followed by coloring and packaging.

But Where?

Ghost nets are removed from various collection areas in Southeast Asia. Why there? Because that’s where more than 60% of marine plastics are concentrated. Apart from that, around 20% of our ocean plastic is recovered from Japan and South America.

While bringing this project to life, they’ve developed an international team of passionate and hard-working people willing to support their cause and fight daily to end the ocean plastic crisis.

They’ve leveraged relationships with some of the most prominent certification providers to be environmentally compliant and ensure that the material source is genuinely from the ocean.